Toyota Signs on as Naming Rights for Ontario, California Arena – Los Angeles Sentinel | Los Angeles Sentinel

(Courtesy photo)

SMG Worldwide announced that they have signed a new naming agreement with the Southern California Toyota Dealership Association for the Southern California Arena in Ontario. Formerly known as Citizens Business Bank Arena, the landmark has been renamed Toyota Arena. The naming rights agreement was negotiated by Vicki Higgins with ConneXion Partnerships and agreed by SMG Worldwide.

“We’re thrilled to be part of the community and to support this wonderful entertainment venue that has entertained so many families, sports fans, residents and visitors over the years,” said Cliff Cummings, president of the Southern California Toyota Dealers Association. “We look forward to an active and dedicated partnership as we continue to build relationship through the best entertainment venue in the Inland Empire.”

The 10,000-seat venue is located in Ontario, California near the top of two major highways, Interstate 10 and the 15 freeway. The arena was built and owned by the City of Ontario and has been managed by SMG Worldwide since July 2016. Under new management, the arena has seen significant improvements, including a robust calendar of events. The arena hosts over 225 ticketed shows per year and has more than 1,000,000 visitors annually.

“Toyota has been an arena partner since the arena opened in 2008. Their longstanding relationship with deep roots in our community now opens up new opportunities to deliver truly vibrant experiences in a world class venue through live music, sports competitions and family shows, ”said Michael Krouse, Arena President & CEO. “We are pleased to have found the right partner and look forward to the future as the Toyota Arena in Ontario, California.”

With the new title of Official Banking Partner, Citizens Business Bank will remain an important part of the arena. “We look forward to continuing our sponsorship as the official Toyota Arena bank. Toyota will be a great partner, and Citizens Business Bank will stand side by side with you to support quality entertainment in the Inland Empire, “said Chris Myers, President and CEO of Citizens Business Bank.

For more information on the event and all upcoming shows at the Toyota Arena, please visit our website at

About Toyota Arena

Toyota Arena, Built and owned by the City of Ontario, it has 9,500 permanent seats with additional “portable” booster seats to accommodate 11,089 for concerts, 9,736 for ice hockey or arena soccer and 10,832 for basketball. The 225,000 square meter venue has 36 luxury suites on two levels and a continuous hall with a variety of refreshment stands, merchandising kiosks, a VIP club and other amenities for fans.Toyota arena hosts ice hockey, soccer, and a variety of other sports competitions, concerts, family shows, special events, graduation ceremonies, and community activities, as well as private events. The arena is home to Ontario Reign, an AHL hockey team, and Ontario Fury, a MASL soccer team, and the Aqua Caliente Clippers of Ontario, a G League basketball team. Toyota arena is the largest and most modern arena in the Inland Empire, an area with over 4.7 million people. It is located in the city of Ontario, California, on 37 acres between Haven Avenue and Milliken Avenue, Fourth Street and the I-10 Freeway. For more information, visit

About SMG

Founded in 1977, SMG provides management services for 243 public meeting places including convention and exhibition centers, arenas, stadiums, theaters, performing arts centers, equestrian centers, science centers and a variety of other venues. With facilities around the world, SMG manages more than 19 million square feet of exhibition space and more than 1.5 million sports and entertainment seats. A recognized global industry leader, SMG provides event management, sales, marketing, event booking and programming, construction and design consulting, and pre-opening services to major institutions such as McCormick Place & Soldier Field in Chicago, Moscone Convention Center in San Francisco, Houston’s NRG Park and the Mercedes-Benz Superdome in New Orleans. SMG also offers food and beverage businesses through its franchises and catering companies and currently serves more than 140 customers worldwide. More information is available at

About the city of Ontario

The City of Ontario is enhancing the quality of life by creating urban lifestyle neighborhoods that create sustainable places to live, work and play. Just 35 miles east of downtown Los Angeles, the City of Ontario is ideally located as the gateway to Southern California. With major highways, rail transport and the international airport, Ontario offers the rest of the world the opportunity to be part of a culturally diverse community with a rich history that is well positioned for quality development and economic sustainability for its 177,000 residents. In addition to its business and residential core, Ontario offers world-class entertainment options such as the Ontario Convention Center, Toyota Arena and the Ontario Mills Mall. To learn more about the city of Ontario, visit

or call (909) 395-2000.

About Toyota

Toyota (NYSE: TM) has been part of the US and North America cultural fabric for more than 60 years and is committed to promoting sustainable next-generation mobility through our Toyota and Lexus brands. During that time, Toyota has created a tremendous value chain as our teams have contributed to the world-class design, construction and assembly of more than 38 million cars and trucks in North America, where we operate 14 manufacturing facilities (10 in the US). and directly employ more than 47,000 people (over 36,000 in the US). Our 1,800 North American dealers (nearly 1,500 in the US) sold 2.8 million cars and trucks (2.4 million in the US) in 2018.

With the “Start Your Impossible” campaign, Toyota is highlighting the way Toyota is working with community, citizen, academic and government organizations to address our society’s most pressing mobility challenges. We believe that anything is possible when people can move around freely. More information about Toyota can be found at

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